Melanie Duca
Most growth problems stem from unclear priorities and disconnected teams rather than a lack of effort. Melanie helps founders diagnose these issues to make growth predictable and efficient.
As Founder of Purple People, she provides senior strategy focused on clarity before activity and systems before scale, helping brands reduce complexity instead of adding waste.
With 23 years leading growth at Adobe, McAfee, Intel, and Telstra, her approach is practical and tested in real operating environments, moving beyond simple theory.
She partners with leadership on GTM alignment, funnel design, marketing operations, and AI enablement, often serving as a fractional CMO when senior leadership is required.
Melanie is typically brought in when a business has traction but growth feels forced, activity is high, and results are no longer compounding effectively.
Her work ensures that leadership teams make decisions that prioritize long-term value and operational clarity over short-term output.
Rheiven Bautista
Rheiven is an events, marketing, and social specialist with deep experience across hospitality, luxury, and interior design. He brings a commercial mindset to high-impact brand activations and integrated campaigns.
His background includes delivering standout experiences for global brands like Macquarie Bank, Giorgio Armani, and Yves Saint Laurent, as well as premium venues like Capella Sydney and Marina Bay Sands.
Rheiven has collaborated with world-renowned chefs, including Wolfgang Puck and Daniel Boulud, to create events that perfectly balance creative vision with significant commercial outcomes.
He previously led campaigns for Solotel Group’s award-winning portfolio, including ARIA and Barangaroo House, consistently hitting million-dollar revenue targets and strengthening brand positioning.
Known for connecting creative execution with business objectives, Rheiven works seamlessly across stakeholders to elevate brand presence through spatial storytelling and data-led marketing.
He combines content strategy with a focus on guest experience to deliver measurable results that drive both engagement and long-term revenue growth.
Kiran Bhetwal
Kiran is a performance-driven Paid Media Specialist with 9+ years of experience scaling campaigns across Australia, the US, Dubai, and Nepal.
She has managed annual budgets exceeding $1M, consistently driving stronger ROI, lower acquisition costs, and high-quality lead generation through data-led optimisation.
With a foundation in both strategy and execution, Kiran specialises in paid media, SEO, and AI-driven search optimisation for every stage of the marketing funnel.
From increasing CTR to significantly reducing CPC, she focuses on measurable results that move the needle and outperform industry benchmarks.
With an MBA and a Master’s by Research focused on AI in Customer Journey Mapping, she blends advanced analytical thinking with hands-on technical execution.
Always testing and detail-oriented, Kiran leverages AI and performance insights to unlock scalable growth and keep her clients ahead of the curve.
Harsh Gupta
Harsh Gupta is a web developer with over 7 years of experience building and maintaining digital platforms for global organisations across Australia, NZ, India, Kenya, and the USA.
His expertise includes custom web builds and platform management for WordPress, Shopify, and Squarespace, with a deep technical focus on performance, security, and stability.
Harsh manages the full development lifecycle, from site architecture and global hosting setups to performance optimization and ongoing maintenance for complex web systems.
Whether developing custom e-commerce solutions or strengthening site speed, he maintains a hands-on approach and a high standard for clean, reliable, and production-ready code.
By combining technical precision with an understanding of international markets, Harsh builds robust web systems designed to scale and endure.
He transforms digital designs into dependable, production-ready platforms that prioritize user experience and long-term operational reliability.
Michael Simon
With over a decade of experience in content and digital strategy, Michael helps brands grow through marketing built for clarity, consistency, and real connection.
He has supported teams across Australia, the Philippines, and the United States, helping brands increase visibility, earn trust, and communicate with clear intent.
Michael’s background spans social media, SEO, and brand development. He has led high-performing teams and built practical, scalable systems focused on outcomes rather than noise.
From producing top-ranked podcasts to driving traffic through strategic SEO, his work is grounded in data, relevance, and creating sustained growth momentum.
Michael brings a hands-on approach to brand positioning and funnel strategy, balancing creative execution with commercial reality to ensure content actually lands.
He focuses on marketing that earns and holds attention, converting engagement into long-term value for the brands he partners with.
We build systems that scale.
Let’s talk
If you are ready to move beyond activity based marketing and build a demand engine that actually performs, let’s talk.