Why marketing strategy matters
Most marketing underperforms because it lacks direction. Channels are disconnected, budgets are spread thin and activity replaces impact.
A clear strategy aligns every decision to demand, efficiency and growth. It defines what to prioritise, what to ignore and where to invest for the highest return.
This is how marketing becomes a commercial lever, not a cost centre.
What our marketing strategy covers
Our strategy work is built to support demand generation and performance, not theory.
- Demand and intent analysis: We identify where demand exists, how buyers search and what drives conversion.
- Audience and positioning clarity: We define who you need to attract, what matters to them and how your brand should show up at the moment of intent.
- Channel and investment strategy: We determine which channels will drive demand most efficiently and how the budget should be allocated.
- Website and conversion strategy: We map how your website should support demand capture, conversion and scale.
- SEO and AEO direction: We define how you win visibility across search engines and answer engines.
- Measurement and performance framework: We set clear success metrics so performance is visible, trackable and accountable.
How we approach marketing strategy
Our strategies are designed to be used immediately.
Every recommendation connects directly to website development, SEO and AEO, and performance marketing. Nothing exists in isolation. Nothing is theoretical.
You leave with a clear plan that your team or ours can execute with confidence.
Diagnose
Define
Design
Enable
Who this is for
This service is built for businesses that:
What success looks like
Clear growth priorities
Aligned channels and messaging
Better conversion and efficiency
Marketing decisions backed by data, not opinion
Strategy creates focus. Focus creates momentum.
We’ll help you design a system that scales.
Let’s talk
Frequently Asked Questions
Still have more questions?
If you’re curious or need more info, feel free to reach out—we’re here to help!
Marketing strategy is the clear plan for how your business generates demand, captures intent and converts it into growth.
At Purple People, strategy defines who you need to reach, where demand exists, how channels work together and what needs to happen for marketing to perform commercially.
Traditional marketing plans often focus on activities. Ours focuses on outcomes.
We design strategy to support demand generation, conversion and performance across website, SEO and AEO, and paid media. It’s built to be executed, measured and scaled, not filed away.
We do both.
Some clients engage us for strategy only, then execute internally. Others ask us to lead execution across website development, SEO and AEO, and performance marketing.
The strategy is always designed to support either path.
Most strategy engagements take between four to six weeks, depending on complexity and access to data.
The goal is not speed for the sake of it. It’s clarity that leads to confident execution.
This service is best suited to businesses that are serious about growth and ready to invest with intention.
If you’re relying on guesswork or disconnected tactics, strategy will create clarity regardless of size. Scale just determines depth.
Yes, but not by accident.
Strategy identifies where demand exists, how buyers behave and what blocks conversion. That insight informs website structure, messaging, channel selection and performance priorities.
Better decisions lead to better outcomes.
You’ll walk away with a clear demand generation roadmap, channel priorities, conversion strategy and measurement framework.
Everything is designed to guide execution immediately, whether with your internal team or ours.
Start with a conversation.
We’ll understand your goals, challenges and growth stage, then recommend whether strategy is the right first step.