Why demand generation matters
Most performance marketing struggles because demand is weak or underdeveloped. Buyers do not know you, do not understand you or do not trust you yet.
When demand is missing, costs rise, conversion drops and growth plateaus.
Demand generation solves this by building familiarity and preference before intent shows up. It warms the market, shortens sales cycles and turns paid media into a multiplier instead of a blunt instrument. This is how growth becomes proactive, not reactive.
What our demand generation covers
Our demand generation work is built to directly support performance, not sit beside it.
- Demand and category analysis: We identify how buyers think, what triggers interest and where attention already exists.
- Audience and buying group clarity: We define who actually influences the decision and what each group needs to hear.
- Positioning and message strategy: We shape narratives that cut through noise and reframe the problem in your favour.
- Channel and distribution strategy: We determine which paid channels create reach, frequency and memory efficiently.
- Content led paid execution: We design demand assets that educate, challenge and stick.
- Measurement and assisted conversion framework: We track how demand influences performance, pipeline and revenue over time.
How we approach demand generation
Demand generation is designed as the first half of the growth system.
Every campaign connects directly to performance media, website conversion and downstream revenue. Nothing is disconnected. Nothing is vague.
We focus on what actually changes buying behaviour, not what looks good in reports.
Diagnose
Define
Design
Activate
Who this is for
This service is built for businesses that:
What success looks like
Higher brand familiarity in buying moments
Shorter sales cycles
Lower cost per conversion downstream
Stronger performance media results
A market that recognises you before you chase it
Demand creates leverage. Leverage creates growth.
If you want demand generation that actually lifts performance, let’s talk.
Ready to build demand?
Frequently Asked Questions
Still have more questions?
If you’re curious or need more info, feel free to reach out—we’re here to help!
Demand generation is the process of creating awareness, understanding and intent before buyers actively search or enquire.
At Purple People, demand generation is designed to directly support performance media, conversion and revenue, not just visibility.
Brand awareness focuses on reach. Demand generation focuses on influence.
We design demand generation to educate buyers, shape preference and improve downstream performance, not just increase impressions.
No. It strengthens it.
Demand generation warms the market so performance media converts faster, cheaper and more predictably. They work best as one system.
Demand generation is not instant, but it compounds.
Most clients see early signals within weeks and meaningful performance impact within a few months, depending on category and budget.
No, but it is for serious ones.
This works best for businesses with ambition to scale, where performance alone is no longer enough.
We measure success through assisted conversions, engagement quality, pipeline influence and performance media lift.
If it does not improve commercial outcomes, it gets changed.
We do both.
Some clients engage us to design the demand system, others ask us to run it end to end alongside performance media.
Start with a conversation.
We will assess whether demand generation is the right move now or whether performance media or strategy should come first.