About us | Demand generation engineered for growth

Purple People is a demand generation agency built for brands that need growth they can measure.
We design, build and optimise digital systems that attract the right demand, convert it efficiently and scale revenue over time. Every decision we make is grounded in performance, data and commercial impact.
If you are tired of marketing that looks good but doesn’t move the needle, you are in the right place.

Some real client results

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About us

Your growth, engineered

We help businesses generate demand, capture intent and convert attention into measurable revenue. Everything we build is designed to scale, perform and compound over time.

Build demand, not noise

Create consistent demand by meeting customers at the moment of intent across search, paid media and owned channels.

Design for conversion

Websites engineered to convert traffic into leads and revenue, built on performance data not opinions.

Optimise for search and AI

Win visibility across SEO and AEO so your brand shows up where people search and where AI answers.

Scale with performance

Structured performance marketing focused on efficiency, testing and sustainable growth, not vanity metrics.

Start projects

Some of our clients

Services

What we do

We help businesses generate demand, capture intent and convert traffic into revenue.
Our work sits at the intersection of strategy, technology and performance marketing. Nothing we deliver exists in isolation. Every channel, platform and campaign is connected to growth outcomes.
Our core capabilities include:

01

Demand generation

We build always on systems that create predictable demand across search, paid media and owned channels. This is about consistency, intent and scale not short term wins.

02

Website development and conversion optimisation

Websites are not brochures. We design and develop high performing websites that are built to convert, scale and integrate seamlessly with your marketing stack.

03

SEO and AEO

We optimise for how people search today and how AI answers tomorrow. From technical SEO to authority building and answer engine optimisation, we help brands win visibility where intent lives.

04

Performance marketing

Paid media that is accountable, structured and optimised for growth. We focus on efficiency, testing and continuous improvement across platforms.
This is marketing engineered for outcomes, not opinions.

Why purple people exists

Too many businesses invest heavily in marketing that lacks direction, measurement and accountability.

Purple People exists to remove guesswork from growth.

We believe demand generation should be systematic. Websites should work harder than sales teams. SEO should compound over time. Performance marketing should be commercially disciplined.

Our role is to build the infrastructure that allows growth to happen repeatedly, not accidentally.

Our approach

Every engagement starts with understanding your business model, audience intent and growth constraints. From there, we architect a demand engine that aligns channels, messaging, data and technology.