You do not need more tactics. You need leadership.
Most businesses do not fail because they lack ideas. They fail because there is no clear strategy guiding decisions, budgets and teams.
Our fractional CMO and consulting services give you experienced marketing leadership exactly when you need it. We step into your business to align brand, marketing, channels and teams so everything pulls in the same direction.
This is for founders and leadership teams who want sharper decisions, better returns and a clear plan for growth.
Who this is for
If you cannot answer these questions clearly, this service is for you.
- Which channels are actually driving growth and which ones should be cut
- Why customers choose you over competitors
- What success looks like in the next 6, 12 and 24 months
- Where your marketing budget is being wasted
- How brand, performance and sales actually connect
Fractional CMO support brings structure to the chaos and confidence to every decision.
What you get
Strategic leadership tailored to your stage and ambition
Every engagement is customised, but typically includes:
- Marketing strategy aligned to business goals
- Brand positioning and messaging clarity
- Channel strategy across digital, content, paid and owned media
- Budget planning and ROI accountability
- Customer journey and funnel optimisation
- Team and agency leadership and direction
- Campaign planning and prioritisation
- Website, product and launch strategy guidance
- Clear reporting and decision frameworks
This is not theory. It is practical, commercial and built to move the needle.
Why choose Purple People
We are not here to sell channels or shiny tactics. We are here to help you make smarter decisions and grow with intent.
What sets us apart:
• Senior strategic thinking without ego
• Commercial mindset backed by real world experience
• Clear opinions and honest advice
• Calm leadership in fast moving environments
• Australian based, globally informed
This is marketing leadership that earns its seat at the table.
How we work
Embedded, collaborative and outcome focused
We get close to the business
We create the plan
We lead and guide
We optimise and evolve
Engagement options
Flexible support that fits your business:
Whether you need ongoing leadership or sharp strategic input at key moments, we meet you where you are.
About the founder
This service is led by founder Melanie Duca.
Melanie works directly with clients as a fractional CMO and strategic growth partner. You are not handed off. You get senior marketing leadership at the table.
She brings more than 23 years of experience leading marketing and growth inside large, complex organisations including Adobe, McAfee, Intel and Telstra. That background shapes how she works today. The focus is not theory, trends or surface level tactics. It is how growth actually happens inside real businesses with real constraints.
Melanie partners with founders and leadership teams to diagnose why growth has slowed or feels harder than it should. This often includes resetting priorities, aligning marketing with product and sales, redesigning funnels and lifecycle journeys, and building measurement systems that support better decisions. Increasingly, the work also involves practical AI enablement where it genuinely improves performance and efficiency.
She is typically brought in when a business has traction, strong ambition and plenty of activity, but the results are not matching the effort or investment. That is where senior strategic leadership makes the difference.
Looking for an agency that gets it?
Purple People works with brands across Australia to create websites that not only look great but deliver real results. Whether you are launching a new brand or upgrading an outdated site, we help you turn your vision into something powerful.
Book a free, no pressure call to talk through where you are, where you want to go and whether fractional CMO support is the right fit.
Let’s talk
Frequently Asked Questions
Still have more questions?
If you’re curious or need more info, feel free to reach out—we’re here to help!
A fractional CMO is a senior marketing leader who works with your business part time or on demand. You get strategic leadership without the cost or commitment of a full time hire.
Agencies execute. A fractional CMO leads. We set direction, make decisions and ensure every channel and partner is aligned to business goals.
Some clients work with us for a few months to set strategy. Others keep us embedded long term as their marketing lead. It depends on your needs and stage.
Yes. We often sit across internal teams, external agencies and freelancers to ensure alignment, clarity and performance.
This service is best suited to growing businesses that are serious about scale and need strategic leadership rather than execution alone.